Every day, I get the question, from both clients and friends, “Should I pay for the dating apps?” And when they are referring to the apps, they are referring to the ones like Hinge and Bumble where the basic services are free but there are in-app upgrades. (Sites like Match.com and eHarmony require payment in order to communicate with people on those sites, so those are not part of this discussion.)

Here’s what I had to say about it:

All of the dating apps are very usable and quite good for free. Paying for the dating apps is not a requirement. In fact, I often tell people not to pay for the apps. But, please note that I don’t say this because I don’t believe the apps, and their respective parent companies, shouldn’t be charging for their services. I believe anything in life that’s impor

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