Apple Inc. has eliminated dozens of sales roles in a bid to streamline the way it offers products to businesses, schools and governments, marking a rare layoff for the iPhone maker.

Management notified the affected workers over the last couple of weeks, according to people familiar with the matter. The cuts extended across the sales organization — hitting some teams especially hard — though the company didn’t tell employees how many roles were involved.

The affected jobs included account managers serving major businesses, schools and government agencies, as well as the staff who operate Apple’s briefing centers for institutional meetings and product demonstrations for prospective major customers.

Apple confirmed on Monday that it’s reshuffling the division, without giving specifics.

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