Christmas is approaching, and Britain’s supermarkets are set to become a real-life game of Supermarket Sweep. As households across the country gear up for the most indulgent week of the year, shoppers face the familiar festive balancing act – shopping everything from sprouts to stuffing, without letting stress of the pre-dawn turkey dash steal the joy of the season.

With one in three Brits feeling financially worse off than last year, and more than 40 per cent planning to use savings or credit cards to fund their festivities, getting the timing right on the big food shop could make all the difference.

Experts at VoucherCodes.co.uk have combined retailer data, independent research, and expert insight to reveal the best days to shop for value, calm, and convenience.

The perfect time to

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