(BPT) - Gen Z is expected to make up over 27% of the U.S. workforce by the end of 2025, and if your workplace wants to attract top talent from this generation, you'll need to provide a positive company culture that fosters work-life balance and opportunities for growth.

According to a survey of 3,000 Gen Z students and graduates, their top three priorities for an ideal workplace are:

Career growth potential (74%).

Competitive compensation (72%).

Location convenience (69%).

Priority #1: Career growth potential.

In a 2023 study 70% of Gen Z shared that they expected a promotion within 18 months of starting a new role. Many employers are helping facilitate this by providing ongoing professional development opportunities . These can be in-house trainings by companies

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