FITTING ROOM: Parisian footwear brand Phileo is making its first retail move with the opening of a store on Friday.

The 650-square-foot unit, located 37 Boulevard Beaumarchais at the edge of the Marais district, will also have office space for the brand’s teams.

Behind large street-facing windows framed in pale grey, founder and footwear designer Philéo Landowski gave his first retail outpost, which he designed himself, an intentionally raw character. A tunnel-like entrance leads into an open space with high ceilings bisected by metal beams painted in the same light grey and compressed wood elements.

Stacked visibly behind a partition, the brand’s footwear stock also serves as a feature.

“The idea was to have a space that could offer the maximum flexibility while having a recogn

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