Total: 85/100

In September, 15-year-old Salish Matter launched her skincare line, Sincerely Yours . What followed made headlines. A crowd of over 80,000 swarmed the American Dream Mall in New Jersey—with some camping overnight—and Sephora shelves were promptly wiped. PureWow beauty editors were wondering…were these products worth the crashout? To find out, I asked Purewow Editor-in-Chief, Jillian Quint , a Millennial , to test the entire product line along with her Gen Alpha daughter. Here’s their review.

What I Like

high-quality, non-harsh products for sensitive kid skin

subtle fragrances

cute packaging

What I Don't Like

may promote beauty-awareness at too young an age

Sincerely Yours

Fast Facts

Gen Alpha Approves—But Millennials and Gen Z Do, Too

Quint reports tha

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