The Kirkland Signature Brand Lunch Meat Costco Customers Regret Buying

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The Kirkland Signature Brand Lunch Meat Costco Customers Regret Buying By Jessica Riggio Nov. 25, 2025 11:00 am EST

Costco's in-house brand, Kirkland Signature, usually delivers products that customers love, like the best pesto you've ever tasted or extra virgin olive oil for an unbelievable price — but that's not always the case. Sometimes the brand releases products that flop with customers, like Kirkland's failed version of boxed mac and cheese or that time Costco launched a beer that customers hated . Shoppers won't find those two products on Costco shelves at all, but there is something lingering in the deli section you might want to avoid: a type of lunch meat that has been generating a bit of online chatter.

Customers say you should avoi