At its press day on November 18, the Salsa Jeans label struck a confident and enthusiastic tone as its international business continues to grow. The Portuguese brand remains owned by the Sonae group, which became its sole owner in 2020, and reported revenue of 180 million euros for the 2024 financial year.

Last May, Salsa Jeans strengthened its presence in Lisbon with a renovated 304-square-metre flagship in the Colombo shopping centre, where the brand focuses the customer experience on sensory elements. Portugal, the brand's country of origin, is also home to its headquarters, encompassing communications, offices, and production units, and the company is supported by 250 employees, not counting in-store teams. A manufacturer since 1990, the brand produces 90% of its denim in Portugal

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