Vince is elevating its holiday marketing this season with a 360-degree, omnichannel strategy encompassing a creative brand campaign, immersive activations in key markets and editorialized gift and dressing guides.

The campaign, shot at the historic Orpheum Theatre in Los Angeles by photographer Emma Summerton, is an ode to film, reflecting the brand’s ties to Hollywood, where it has regional headquarters, and its California-inspired, laid-back contemporary styling. Featured in the campaign is an eclectic cast of aspiring creatives, including Hanne Gabby and Habib Masovic, while the editorial depicts a night at the theater and the allure of the city after dark.

“Our holiday campaign reflects a clearer, more intentional Vince ,” said Brendan Hoffman, chief executive officer, in a statem

See Full Page