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“Choose News, Not Noise.”

That’s the catchphrase for a new CBC campaign aimed at reminding Canadians how our journalism can provide a safe harbour from the roiling seas of disinformation, fake news and AI-generated content sloshing through our feeds.

There’s plenty of research to suggest Canadians are feeling overwhelmed by this flood of questionable content.

A new survey from the Canadian Journalism Foundation (CJF) found 88 per cent of respondents expressed concern about AI-generated deception in the news. Nearly half the people surveyed said they encounter misleading or false information daily or several times daily.

Our goal is to position CBC News as the

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