Melissa Murphy thought up the idea for her business, Relove Dress Rentals, while travelling to a friend’s wedding in 2022.

After attending seven weddings that year while on maternity leave, costs related to the look of being a bridesmaid and guest began to add up.

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In an effort to help others curb one-time use of low-quality, fast-fashion items, Murphy decided to build an inventory of high-quality womenswear for multiple formal occasions and offer rentals to customers at an affordable rate. Building an inclusive size inventory from dresses she wore, items from friends, and thrifted looks, Murphy launched Relove Dress Rentals with about 60 individual items in 2023.

Since starting her business, she has styled about 40-50 individuals every wedding season.

“People woul

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