Travel Tuesday on Dec. 2 kicks off a rush of exclusive airfare and hotel deals as brands race to lock in post-holiday buyers. Major carriers, resorts and travel brands promote the day as a strategic moment to secure reservations before the peak booking period begins. For many, it ushers in the start of next year’s vacation planning season, when limited-time offers drive quick decisions.

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As anticipation grows for this year’s Travel Tuesday, airlines prepare fare drops and exclusive app deals to draw in early bookers. At the same time, hotels and travel brands introduce bundled packages that offer added value through dining, spa and resort credits

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