This is it: the five weeks between Thanksgiving and New Year’s Day, when businesses across the retail spectrum look to make 2025 a successful year.

Of course, the urban legend that the day after Thanksgiving is called Black Friday because that’s when retailers’ financial balance sheets move from being “in the red” (operating at a loss) to being “in the black” is a ridiculous story: If a retailer was really bleeding money for the first 47 weeks of the year, that would be a very bad business indeed. (While there are various theories on how the day actually got its name, none of them involve the color of the ink in their bookkeeping.)

Still, retailers do count on this year-end period to sell a lot of stuff and rack up profits, and 2025 is no different, despite tariff concerns and consum

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