It’s long been the uniform of management consultants and finance bros, but now the humble quarter zip is being embraced by a rather unexpected demographic.

Over the past few weeks, FYPs have become dominated by the workwear staple. Young men who previously might’ve been seen exclusively in Nike Tech, have now traded them in for quarter zip sweaters. Across social media, they are sharing styling tips and hosting meetups at malls, all clad in business-casual.

The trend gained widespread attention when, in early November, TikToker @whois.jason shared a video of himself sipping a matcha (the beverage of choice for the ‘performative male’) with a friend. Both are wearing quarter zip sweaters.

“We don’t do Nike Tech, we don’t do coffee. It’s straight quarter zips and matchas around here,” he

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