This holiday season, more shoppers are turning to artificial intelligence to help them find the right gifts at the right price, and companies are making it easier to shop with AI assistance.

"It brings it all to the forefront for me and makes for easy decision making," said Matt Huff, who was using ChatGPT to search TV deals at Best Buy.

"It will tell me about the displays, the models, the years, the smart operations," Huff said. "Then it's going to tell you which TVs you want to look at."

An Intuit QuickBooks report shows four in ten shoppers plan to use AI as a shopping sidekick this year, a 70% jump from last year.

"People are looking for deals; they're looking for gift recommendations," said smart shopping expert Trae Bodge. How AI can save big money on your holiday shopping

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