Upswell is taking some time to regulate.

The neighborhood “wellness club,” as founder and CEO Heather Holland calls it, has paused selling memberships and is taking a break from regular operations to retool its business.

“We were one of the first to bring this … model to Denver, and we’ve really been living the learning curve the last couple of years,” said Holland, who opened Upswell’s first studio at 1842 S. Broadway in 2023. “So we decided to take this intentional pause to build all these learnings into a long-term plan and reopen with the right long-term blueprint.”

Upswell’s spots at 3636 Blake St. in RiNo, which opened in July, and 2271 Clinton St. in Central Park, which opened in mid-2024, are now open three days a week, down from seven.

They offer saunas and cold plunges, compr

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