In late September, the modest clothing brand Sweet Salt made its final social media post .

“From day one, Sweet Salt Clothing has celebrated modest, inclusive fashion that helps women feel confident and beautiful,” it read. “Thank you for embracing the vision and being part of the Sweet Salt family for these past 13 years.”

The brand encouraged customers to look out for closeout deals on its website, which would remain open through the end of the year, and in stores, which would be closing periodically. The comments were an outpouring of disappointment.

“You are pretty much the only place I can find dresses that work for me and my girls! We are super sad! We love the quality and beauty of your dresses as well as the hard to find sizes,” one woman commented, adding a crying emoji.

Swe

See Full Page