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This holiday season, will you shop at one of the 33.2 million small businesses that make up 99% of all businesses in the U.S?

Up and down rural main streets in rural America, shopkeepers are readying their stores for the season. Business owners are stocking special gifts and rolls of wrapping paper to provide added value when you spend your money with a local retailer.

Independently owned businesses are what keep our rural communities thriving. They rely on our patronage during the crucial holiday season as well as year-round.

This year, more than ever, small businesses need our support. According to the U.S. Chamber of Commerce Small Business Index, 79% of independent business owners say this upcoming holiday season is important for their o

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