SHOP $185 $157, jpress.com

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An average man should not know or care about this, but there's a good amount of menswear guys on the internet getting worried about J. Press. Their thinking goes: Jack Carlson, of Rowing Blazers fame , is going to make the brand too trendy . They think it's all going to all be novelty sweaters , that the classics will be thrown out.

To that, I say: please chill out. Heritage brands need to try and bring new consumers into the fold. As a former "I hate my prep school uniform," teenager and current navy blazer guy, I recognize more than anyone the need to spice things up to create new navy blazer guys. Jack Carlson

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