Sometimes when you’re rushing out the door, your hair gets shoved into your jacket by accident. But the “Olsen tuck” trend asks: what if that was the whole look?
Named for Mary-Kate and Ashley, who’ve been quietly perfecting the look for years, this non-hairstyle hairstyle went viral on TikTok last year. All it entails is slipping your hair inside your coat, turtleneck, or scarf (bonus points if it’s The Row) and letting strands fall out as they may. The effect? An instant faux bob that feels cozy, cool, and French girl chic.
This season, the styling trick is back in the spotlight thanks to Sydney Sweeney’s recent GQ interview, where she tucked her long blonde hair into a moto jacket. Suddenly, the tuck-and-go is everywhere again — and people on social media took no time reminding ever

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