PEAK CHIC: Fans of French label Jacquemus ’ sun-drenched Provençal aesthetic can now wear its designs on the slopes as well.

Designer Simon Porte Jacquemus has launched his first skiwear collection as part of his ongoing collaboration with sportswear giant Nike . Famed for his cinematic shows in settings ranging from a lavender field to the Palace of Versailles, Jacquemus has had a winter pop-up in the French ski resort of Courchevel since 2023.

It joins brands ranging from Loro Piana to Zara who are leveraging the upscale image of winter sports with seasonal activations and dedicated skiwear capsules.

The 18-piece Nike x Jacquemus Après Ski apparel collection, ranging from Gore-Tex jackets to stirrup leggings, dropped Wednesday at Jacquemus stores and on the brand’s webs

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