(CNN) — Green Bay Packers quarterback Jordan Love gets in a groove around the holidays. In fact, you might say the numbers he puts up go into overdrive.

Fans noticed his stats the last two years during Toyotathons – the Japanese automaker’s annual holiday sales push that runs from mid-November through January 5 – are mind-boggling: 28 touchdowns to just two interceptions.

His stats in non-Toytotathon games: 29 touchdowns, 20 interceptions.

Love has embraced fans’ theories. He, Toyota and Panini turned the fan theory into a fun promotion – 250 trading cards embedded with a piece of Love-worn Christmas sweater in it. It’s got his stats on the back and everything.

Love posted this message on Instagram : “Toyotathon is upon us,” perhaps putting the rest of the league on notice.

He said

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