AUGUSTA, Ga. (WRDW/WAGT) - Shopping online during Black Friday and Cyber Monday has become a sport.

Prices jump, fall, sell out, reload, and change again in a matter of hours.

What most people do not realize is that timing matters just as much as the deals themselves.

Several studies show that online prices follow a pattern, and if you shop during the right window, you can save more money on the same items you were already planning to buy. Retailers use dynamic pricing.

That means prices shift based on demand, competition, and even the time of day. When fewer people shop, retailers often lower prices to create momentum.

A study by the data firm Smartproxy found that online prices are lowest between six in the morning and noon, especially on Tuesday mornings. The same study showed Frid

See Full Page