The majority of holiday shoppers in New Hampshire are ready to crack open their wallets, even though many say they’re pessimistic about their own financial futures — and that of the country.
A new survey of 1,400 Granite State residents focused on consumer confidence by the Business and Industry Association finds that just one in five households in New Hampshire say they’re better off today economically than they were a year ago. And looking ahead, just 28% of the survey’s respondents said their financial prospects for next year are positive.
Nevertheless, the same survey found that holiday spending entering the crucial Black Friday holiday weekend is forecasted to be relatively strong.
“The feelings that people have typically can impact the state of the economy,” says Andy Smith, who

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