SAGINAW, MI -- The president and CEO of Digital Mitten, a local social media marketing firm, will represent his company in the 2025 Macy’s Thanksgiving Day Parade, fulfilling a “lifelong dream.”

Jeff DeHaven was selected to help carry the iconic Red “Believe” Star balloon during the parade on Thursday, Nov. 27. The event will air live on NBC and stream on Peacock from 8:30 a.m. to noon on Thanksgiving.

“As a kid, I woke up every Thanksgiving morning just to watch the parade. I was captivated by the energy and the brands that made it to that stage,” DeHaven said in a statement. “To now have our company represented in front of millions is truly surreal. This is a dream come true.”

The parade draws an estimated 31.3 million television viewers annually and approximately 3 million people att

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