DURHAM, N.C. (WTVD) -- Black Friday deals are in full swing, and retailers are eager to capitalize on the shopping frenzy.

For the first time, the National Retail Federation predicts that Americans will spend over $1 trillion on gifts, food, and decorations this holiday season. The good news? There are tools available to help you determine whether the deal you're getting is truly a bargain.

"There are tools that show you historical pricing data like CamelCamelCamel.com and Honey ," Andrea Woroch, a consumer savings expert, said. "This will tell you if the deal you're eyeing is, in fact, the most recent lowest selling price. If it's not, then I would wait to buy."

Woroch advises researching price data before shopping and checking which stores offer a price match guarantee this hol

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