Indiana Attorney General Todd Rokita has released the state’s new Consumer Data Protection Bill of Rights, saying the document is intended to help Hoosiers understand and exercise their rights under the Indiana Consumer Data Protection Act before it takes effect in January.

“Every click, every purchase, every search, every doctor visit, every dollar you spend, is tracked, packaged and sold, often without you even knowing,” Rokita said at a Tuesday news conference in Indianapolis. “Your personal data is your personal property, and for years now, decades now, it’s been taken from you.”

Indiana’s General Assembly passed the privacy law unanimously in 2023. Rokita said it is “a huge first step, not a complete solution by any means,” but marks the first time Hoosiers will be able to for

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