Black Friday is going to the dogs.

A growing number of shoppers are taking advantage of deep discounts this holiday season to scoop up everyday items like dog and cat food, detergent, socks and underwear — and not luxury items — as consumers fret about job security and the rising cost of living, Bloomberg reported Wednesday .

More than six in 10 shoppers recently said they planned to buy the bare necessities instead of fancier items during sales, according to consultancy Deloitte. Last year, 58% of survey respondents said the same thing.

Flagstaff, Ariz.-resident Eilise Fisher reportedly plans to stock up on 40-pound bags of Purina kibble for her rescue dogs.

In years past, the government worker shopped for a new TV or a high-end Dutch oven, she told Bloomberg.

“We’re seeing a stron

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