Key Takeaways

Apple is poised to overtake Samsung as the global leader in smartphone shipments this year.

Market research from Counterpoint shows that the iPhone 17 lineup has been a hit in the U.S. and China.

Counterpoint analysts expect Apple to remain the top phone seller in the world through 2029.

Apple is set to overtake Samsung as the leading smartphone maker in the world in 2025, claiming the top spot for the first time in over a decade, following the successful release of the iPhone 17 series.

According to market research from Counterpoint released Wednesday, the iPhone 17 lineup Apple debuted in September has been a hit in the company’s two key markets: the U.S. and China. More people are upgrading their phones than last year, sparking double-digit sales growth in both

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