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Dmitry Nuyanzin, a Russian fitness coach and influencer, went into cardiac arrest after eating 10,000 calories a day

Nuyanzin, 30, was trying to rapidly gain — and then lose — weight to promote his fitness program

He’d reportedly gained 30 lbs. in one month

A fitness coach went into fatal cardiac arrest after partaking in a binge-eating challenge where he tried to gain more than 50 lbs. — and then lose it — to promote his new weight-loss program.

Dmitry Nuyanzin, a fitness coach and influencer from the Russian city of Orenburg, spent weeks eating 10,000 calories a day in a bid to gain more than 50 lbs. His plan was to then lose the weight with his new fitness program, per translations from Russian social media posts, reported Daily Mail .

The 30-year-old began to

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