SPOKANE — Local businesses are rolling out special promotional campaigns to capture their share of the estimated $1 trillion Americans will spend this holiday season, with Small Business Saturday serving as a crucial battleground for customer loyalty.

The Downtown Spokane Partnership will distribute free swag bags to the first 200 customers who arrive at Auntie's Bookstore on Small Business Saturday, featuring coupons, discount cards, stickers and other promotional items from downtown merchants. The organization also plans book signings and pop-up shops inside the store.

Wonders of the World, a local retailer, is offering similar incentives to draw customers.

"We have a raffle for two items, each of one for each day, which were retail $600, and they're being given away for free," Barcla

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