The most wonderful stories start at Macy’s Thanksgiving Day Parade®. The official holiday season kickoff begins Thursday, Nov. 27 at 8:30 a.m. as the beloved spectacular brings millions together to celebrate the season. The 99th Macy’s Parade will feature a world-class lineup of music’s biggest talents, iconic character balloons, imaginative floats and the one-and-only Santa Claus.

“Macy’s Thanksgiving Day Parade is the official kickoff to the holiday season and has been part of the nation’s stories and traditions for generations,” said Will Coss, Macy’s Thanksgiving Day Parade executive producer. “The most wonderful stories start at the Parade. On Thanksgiving morning, larger-than-life character balloons, awe-inspiring floats and showstopping performances will create unforgettable moment

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