“Player. Partner. Owner.” That’s the message Project B has stamped on every single one of its signees so far. From Nneka Ogwumike and Alyssa Thomas to the Fever duo of Kelsey Mitchell and Sophie Cunningham, every player joining the league is being treated as a shareholder. One of the biggest demands from players in the ongoing CBA battle has been real revenue sharing, something leagues like Project B and Unrivaled are already offering. That’s why one analyst suggested that if Project B somehow lands a superstar like A’ja Wilson, the momentum in the CBA negotiations could swing sharply in favor of the players’ union.

Analyst Kalia Butler discussed this on the latest episode of Locked On Women’s Basketball . She explained how Project B could influence the current CBA talks, saying:

“I

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