A major NFL showdown is set for this Thursday afternoon—and surprisingly, even combat sports fans are buzzing about it thanks to UFC CEO Dana White. The Kansas City Chiefs will take on the Dallas Cowboys in one of the most anticipated Thanksgiving Day matchups in years. The Week 13 clash at AT&T Stadium in Arlington, Texas, marks Kansas City’s first Thanksgiving appearance since 2006 and its first holiday matchup against the Cowboys in three decades.

So where does Dana White come in? Earlier this year, the UFC inked a massive $7.7 billion deal with Paramount to broadcast 13 numbered events and 30 UFC Fight Nights on Paramount+ for subscribers. Coincidentally, Thursday’s NFL game will also air on Paramount+/CBS. According to journalist Adam Martin, White is expected to appear during

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