A coalition of groups, including 50501, is calling for a boycott of three major retailers during the peak holiday shopping stretch, as part of the "We Ain't Buying It" campaign from Thanksgiving through Black Friday and Cyber Monday .

The boycott targets companies that "We Ain't Buying It" says are reportedly “enabling this administration,” which it does not support.

"We want to ensure that we have clear targets for people, because this is about consumer power, it's not about guilt. If you want to buy something, buy locally! But not at these companies," Glo Sahay, a spokesperson for 50501, told Newsweek .

Why It Matters

Since President Donald Trump returned to office in January, protesters have held hundreds of demonstrations nationwide and launched boycotts of companies

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