Earlier this year, Poco launched its first-ever Ultra phone , the Poco F7 Ultra . It was an impressive device for its $649 price tag. Still, it wasn't in the league of mainstream flagships like the Galaxy S25 Ultra, which costs over twice as much. Its successor, the Poco F8 Ultra, closes that gap with premium features like a larger display and a massive battery. It also introduces a unique selling point that I'd never expected to find on a phone: It sounds fantastic.

Poco says the F8 Ultra is its "official entry into the premium flagship segment" and the price increase reflects that. The Poco F8 Ultra costs $729 and is cheaper than the recently announced OnePlus 15, which starts at $900. It isn't comparable to the likes of Oppo Find X8 Ultra, the Xiaomi 15 Ultra o

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