The holiday season really kicks off when the massive helium balloons start floating through New York.

For the third year in a row, Thursday's parade starts at 8:30 a.m. ET (instead of 9 a.m.) and will be on NBC, available with an antenna or through cable and satellite providers.

When is the Macy's Thanksgiving Day Parade?

The Macy's Thanksgiving Day Parade takes place in New York City on Thursday, Nov. 27, 2025, from 8:30 a.m. until 12 p.m. ET.

What time does the Macy's Thanksgiving Day Parade start?

The Macy's Thanksgiving Day Parade starts at 8:30 a.m. ET.

What channel is the Macy's Thanksgiving Day parade on?

It will be on NBC, available with an antenna or through cable and satellite providers. Kay Angrum takes Sara Gore live to the 99th Macy's Thanksgiving Day Parade balloon in

See Full Page