CALENDAR TWEAKS: The Giorgio Armani Group is tweaking its strategy for the Emporio Armani brand, and changing the show format.

Starting from the fall 2026 season, the label’s men’s wear collections will be shown during Milan Women’s Fashion Weeks, alongside the Emporio Armani women’s wear collections.

According to a company statement, the decision was “first considered by Giorgio Armani himself and confirmed by Leo Dell’Orco and Silvana Armani.”

Dell’Orco is the late designer’s longtime partner in charge of the men’s division and Silvana Armani is his niece.

The move is also meant to underscore the brand’s “cohesive aesthetic direction.”

The label won’t completely sit out the upcoming Milan Men’s Fashion Week, which runs from Jan. 16-20.

Emporio Armani and its sportswea

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