Post Malone’s Dallas Cowboys Thanksgiving Day Halftime Show performance is a big deal, and not just for the reasons you might think. For the singer, playing a Cowboys Halftime Show continues a Post family tradition and fulfills one of his childhood dreams.

Long before he was Post Malone, the Grammy-winning artist was just Austin Post, a New York-born kid growing up in Grapevine, Texas, who became a devout Cowboys fan. It wasn’t just regional fandom, either. Post’s dad, Rich, is also a big Cowboys fan and actually once worked as the assistant director of food and beverage at AT&T Stadium, per People.

Post has long been vocal about his Cowboys fandom, and even partnered with Raising Cane’s Chicken Fingers to open a Cowboys-themed restaurant in Dallas.

“I’m from Texas. I grew up a Cowboys

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