This Apple ad isn’t the first time somebody has shot something on an iPhone that looked quite good, a far cry from the earlier days of digital cameras that couldn’t even be mentioned in the same room as the equipment one would use to shoot an advertisement.

And more of the ad’s pop has to do with the fact that Apple used puppets to star in A Critter Carol and not AI slop, like last year’s poorly received, lazy, AI-generated Coca-Cola Christmas ad.

It’s rather that it just hit me that after years and generations of speeding toward the highest-level specs we could wedge into our lives and then make them part of our daily lives—cameras with pointlessly high megapixel counts and AI that can churn out slop as fast as we can think it—people still appreciate the human touch, the sit-down meal o

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