AI-assisted summary

A WalletHub analysis found JCPenney offers the best average Black Friday discount at 74.08%.

For computers and phones, Walmart, Amazon, and Best Buy provide the largest discounts.

Those in the Louisville area might be curious about where to find the best Black Friday deals locally this year.

Finance consulting company WalletHub , luckily, has analyzed over 3,100 deals from 13 of the largest U.S. retailers’ 2025 Black Friday ad scans and ranked the stores with the best deals .

Here's what the company found.

Which stores have the best Black Friday deals?

WalletHub found the following stores have the best Black Friday discounts on average:

JCPenney (74.08%)

Belk (72.42%)

Kohl's (45.39%)

Macy's (44.46%)

The Home Depot (35.63%)

BJ's (31.2

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