Key Takeaways:

Retailers are flooding the web with AI-targeted content to influence ChatGPT and Gemini holiday shopping suggestions.

AI-driven traffic rose 830% in November, with referred shoppers 30% more likely to buy.

Brands are building AI-only websites and using influencers to feed scraper-friendly content.

Google , Amazon, Walmart and Target expand AI shopping tools as consumer adoption grows.

NEW YORK — Big retailers traditionally spend millions on attracting eyeballs for the holiday season. Now, they’re looking to get noticed by something else — AI.

Most of this holiday season’s projected $253 billion in U.S. online sales will happen through website visits or standard online searches that favor companies that spend big on search engine ads.

But chatbots like OpenAI ‘s

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