Oklahoma retailers hope for a boost this holiday season to what has been the most challenging year since 2020.

The 2025 State of Retail report by the Oklahoma Independent Shopkeepers Association found retailers began the year with their slowest Q1 growth since the pandemic. Sales were up just 5.2% year-over-year, less than half the growth seen in Q1 2024 at 12.6%, and a considerable slowdown from the double-digit increases of the past two years.

The second quarter of 2025 continued to reflect slowed momentum for Oklahoma independent retailers. Shops reported a 7.1% year-over-year increase in sales from April through June, only about half of the 14% growth recorded in Q2 2024.

Year-over-year growth of 6.2% in the first half of 2025 is the slowest rate of increase since 2020.

For many

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