GREEN BAY, Wis. (WBAY) - Consumers need to be on high alert this holiday shopping season.

“Scammers create sophisticated and convincing copies of real sales platforms consumers trust and use every day,” Michelle Reinen, administrator of Wisconsin’s Division of Consumer Protection, said.

A Consumer First Alert for you, from fake websites to suspiciously deep discounts.

How to avoid fake shopping websites

Wisconsin consumer experts want to help you shop safely and recognize the red flags.

To avoid fake shopping websites, double-check the web address before entering any personal information.

Are brand name products actually knockoffs? Be cautious with pop-up ads, social media posts and third-party platforms.

Be skeptical of deals that seem too good to be true, especially on popular ite

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