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Vaping retailer The E-Cig Store has secured a substantial partnership with Morrisons to establish concessions and kiosks throughout more than 400 of the supermarket's branches across the country. ‌

The specialised retail areas – showcasing a "targeted, high-demand range" of products – will include pods and kiosks positioned within shops, plus external units located near primary entrances. The first outlet is set to launch in Rotherham next month. ‌

"The scale and ambition of this rollout signals a step-change for the UK vape sector," said Michael McCue, group commercial director of The E-Cig Store, the Grocer reported. ‌

"Through this partnership we will embed expert-led, fully compliant vape stores in everyday shopping environments, serving millions of adu

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