Morrisons has announced a major change affecting 300 of its UK stores next year.

Bauer Media Outdoors (BMO) will install digital media screens for the supermarket chain, with these playing a rotation of adverts designed to support the shopping experience.

Once these have been built, they will be sold jointly by BMO and Morrison's full-service retail media agency, MMG.

Morrisons announces brand new media screens for 300 UK stores

Morrisons is moving further and further into the digital world with programmes like Morrisons Now (Image: Getty Images)

Discussing its new partnership with the retailer, Richard Bon, managing director at Bauer Media Outdoors (BMO), said outdoor media is a great way to help people find the products they love.

He said: “Securing this exciting new partnership w

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