Shop like your city depends on it.

In an ever-evolving New York, one thing remains the same, against all odds — we’ve got some of the greatest, most unique independent businesses on earth. And Small Business Saturday is one of the biggest days on the calendar for these cornerstones of Big Apple life — a full-on celebration of neighborhood hustle.

Falling on the Saturday after Thanksgiving each year, the event was first created by American Express in 2010 , to shine a spotlight on mom-and-pop retailers, restaurants, and service providers amid the start of holiday shopping frenzy — steering more than $200 billion in revenue their way since, according to data.

A decade and a half on, the day has become as iconic as Black Friday — and all over Gotham, shops will be rolling out special dea

See Full Page