Adam Cummings from Tribal Society (Image: Liverpool Echo)

The owner of a Liverpool fashion brand has said the response to his Black Friday giveaway was “unbelievable”. Hundreds of Scouse lads queued in the heart of Liverpool city centre this morning, eager to get their hands on a give away from Tribal Society.

Since 2am today, Friday, November 28, shoppers have been outside McDonald’s in Liverpool ONE, known as "Holy Corner", waiting for a free item from the company that is based a stone’s throw away. The company was founded by Adam Cummings, from Old Swan , in 2018 after feeling there was a lack of stylish but reasonably priced jeans and t-shirts for men.

Fast forward to now and it has become a popular fixture in The Metquarter as well as its Chester store and onl

See Full Page