By Jaewon Kang, Bloomberg News

Underwhelmed and unimpressed are how shoppers are feeling about Black Friday deals so far.

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The Repasky family makes a tradition of coming out to Tysons Corner Center shopping mall in Virginia on Black Friday. One change they noticed this year: fewer doorbuster deals and freebies.

Jennifer Schmuck reported the same from Westfield Montgomery Mall in Maryland Friday morning. “I don’t think the deals were as good,” the 50-year-old banker said. Last year Macy’s Inc. gave her a $10 coupon for being among the first in line, but didn’t this year.

Near Philadelphia, Melissa Ritzius, a 50-year-old homemaker, was similarly unimpressed with the sales at the Polo Ralph Lauren Factory Store. Even though the deals looked comparable to last year, with h

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