Though no blockbuster or as frenetic as in years past, Black Friday 2025 was nevertheless a good day for the retail industry.

Consumers sensing that on Black Friday price promotions would peak, that the most desired gifts could sell out closer to Christmas, as well as the cold but sunny and clear weather, combined to fuel the business. So did all the new tools available to make shopping easier, such as agentic commerce, chatbots, and buy now, pay later programs.

According to reports from tech and research firms and mall executives, the crowds and purchasing on Black Friday were big enough to bolster expectations for mid-single-digit gains this season and mollify concerns that higher prices and economic uncertainties would put a big dent in holiday spending. They said crowd sizes, and

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